This is the foundation everything else reads from. Enter your birth details and we'll compute your chart automatically — it takes 10 seconds and your AI team will know it instantly.
Whether you work with Sellina, Frieda, or both, your AI team learns about you in two ways. As you work together, they naturally remember things from your conversations. And then there's this page: the record you own, see, and control. You can edit any box at any time, changes appear instantly wherever you work, and if their memory and this page ever disagree, this page wins.
That's why it's your source of truth. Every piece of work the platform creates is only as good as what's saved here, so the members getting the most remarkable results treat this page as a living document: they review it regularly, prune what's outdated, and sharpen what's changed. That's how excellence is created.
Not sure what belongs here? One rule, one exception. The rule: if it will still be true in a month, it belongs in a box. If it's about one task or one piece of content, it belongs in the chat. So your offers, your audience, your voice, your story: in. To-do lists, drafts, one-off briefs: out.
The exception: when your AI team asks you to save something, always say yes. Some boxes are working records (your Offer 1 Summary tracks exactly where you're up to in your offer build), and saving when prompted is how she picks up right where you left off, even in a brand new chat.
1. Start with your Human Design chart, then the "about you" boxes.
Auto-generate your chart from your birth details at the top, then fill in the "about you" boxes. Ten minutes, plain language.
2. Build your foundations with your AI team.
The foundation boxes fill themselves: when a session ends with a Save button, one click writes the distilled result into the right box.
3. Come back monthly.
Reread, prune what's been superseded, update what's changed. Five minutes of pruning here upgrades every future piece of work.
You fill these in.
Your goals and the context that frames everything: your values, your stage of business, and what you're building toward right now (this quarter's revenue target, audience-growth goal, the next launch or milestone). This is yours to write. The active season's marketing plan lives separately in Current Strategy, which your AI team keeps current.
e.g. My values are freedom, impact and abundance. I work a 3-day week and protect that fiercely. Goals: $20k/month revenue, 5k email list by December.
Your business name, niche, what you sell, and your marketing ambition.
e.g. I help [who] achieve [what] by [how]. Current focus: [offer]. Stage: [revenue/phase].
A short descriptor of each offer you sell — your offer suite at a glance.
e.g. Souled Out Offers ($1,550 PIF), Low Ticket Lab ($37). Retiring: 1:1 VIP days.
Your visual brand, used when Sellina builds you a design prompt. Keep it under ~800 characters — everything here is injected into every message. Colours (hex): #______, #______, #______, #______, #______ Fonts: [heading font], [body font] Mood (five words): Illustration style: Logo:
Your hot takes, convictions, and beliefs about your industry, niche, or way of working — the opinions that make your perspective unmistakably yours.
Your AI team writes these. You can edit them anytime.
Empty boxes here aren't a problem, they're an invitation. Each one gets written when you do its foundation session. Audience Context is built with Frieda in the Audience Clarity session; Brand Blueprint in Famous For by Design (Souled Out Offers) or the Magnetic Brand Blueprint (Frequency Project). Starting out, you can seed any of these yourself and edit them anytime.
Who you serve — their struggles, desires, and the transformation they seek. This is built deeply with Frieda in the Audience Clarity session, using your Human Design. Starting out you can seed it here yourself, and you can edit it anytime.
e.g. Proven female entrepreneurs, 40+, exhausted by being the engine of everything. They want stability without hustle.
Your core brand identity — the Magnetic Brand Blueprint. Co-written by Frieda and Sellina. Leave blank until built.
Your distilled Brand Story by Design — the arc, beats, transformation, purpose. ~600–900 chars max.
Your tone, style, what makes your voice distinctly yours. Add any words to avoid.
Words, expressions, or phrases that are signature to you — your phrasebook.
Your core content themes — co-built by Frieda's Content Engine. Leave blank until you've done that session.
Your active season's marketing plan (distinct from Goals & General Context, which holds your own targets and values): the focus this season, the offer being led toward, the top belief or pillar emphasis. ~300-500 chars. Saved from the Marketing Strategy & Content Plan function. Frieda and Sellina read this to keep content on-plan. The full Strategy lives in your Library.
Your Visibility Code from the Sacred Visibility program. Leave blank if not done yet.
You keep these current. As you build each offer with Sellina, she hands you an updated summary to paste in here. Offer 1 is your active build; 2 and 3 are others on the shelf. They start empty and fill as you go.
Your active, main build. As you work through it with Sellina, she hands you an updated summary at each lock-in for you to paste in here. She reads this every session to pick up where you left off, so keep it current.
Another offer you're building, on the shelf. Work one at a time, Offer 1 is your active build. You paste the summary in here yourself when Sellina hands it to you.
More shelf, for a third offer. Same as Offer 2, you paste it in, and Offer 1 stays your active build.
The counter shows your total across all boxes. The limit is 20,000 characters. Close to the limit? Prune before you add: trim anything newer thinking has replaced. Current beats complete.